Development
Emotive
Emotive wanted a bold online presence for their upcoming launch.
Year :
2024
Industry :
Automotive parts
Client :
Emotive Auto Group
Project Duration :
12 weeks
Problem :
Emotive Auto Group, a newly launched European automotive brand with a global footprint, needed a digital presence that could stand out in a crowded and highly competitive market. The site had to project modernity and boldness to match the ambition of the brand, while still appealing to more traditional customers who value stability, trust, and heritage. The challenge was finding a balance: how do you communicate innovation and edge without losing credibility in a conservative industry?
Solution :
The solution was a sleek, high-impact website that combined bold media with interactive storytelling. Full-screen imagery, dynamic video, and scroll-based animations (inspired by product launch experiences from leaders like Apple) gave the brand the modern edge it needed. At the same time, the design emphasized clarity, consistency, and polish — qualities that communicate reliability and professionalism. Custom media content elevated the visuals, while subtle transitions and animations guided users through the story of the brand.
Challenge :
Delivering a site that was both media-rich and highly interactive required solving a range of performance and maintainability challenges.
The product explorer — a scroll-driven 3D product showcase — was one of the most complex features. The most performant approach was to pre-render each frame as an image and draw them onto a canvas in sync with scroll position. This raised multiple challenges: how to manage large amounts of image data without interrupting the user experience, how to keep performance smooth on slower devices, and how to ensure full responsiveness across screen sizes. I solved this by preloading images in batches based on scroll position and manually resizing the canvas and images to adapt on resize events.
This section also broke from standard layout conventions and had to integrate smoothly with surrounding animations. Highly interconnected components like these can easily become brittle, so I structured them carefully to keep the implementation maintainable.
Another key challenge was the blog page transition animation. Clicking on a blog post expanded its thumbnail into the hero image on the destination page — effectively animating an element across routes. To achieve this, I:
Wrapped the app in a transition group to manage intro/exit animations tied into Next.js routing lifecycle methods.
Preloaded article data on thumbnail hover to avoid delays.
Implemented a FLIP transform of the thumbnail into the hero element, while handling edge cases such as delayed page loads, failed fetches, and user interaction during transitions.
Each of these challenges required balancing performance, responsiveness, and maintainability. By approaching them systematically, I ensured the site delivered a smooth, premium experience without compromising code quality.
Summary :
The Emotive Auto Group website delivers a bold, modern experience that positions the brand confidently in a competitive global market. High-impact visuals, scroll-driven interactions, and a premium product explorer showcase the company’s edge while maintaining clarity and trustworthiness.
For me, this project was an opportunity to tackle complex front-end challenges. From optimizing scroll-driven 3D image animations to implementing cross-page transition effects, I focused on solutions that balanced performance, responsiveness, and maintainability. The project reinforced how careful architectural planning and attention to technical detail can transform ambitious design concepts into smooth, engaging, and sustainable user experiences.
More Projects
Development
Emotive
Emotive wanted a bold online presence for their upcoming launch.
Year :
2024
Industry :
Automotive parts
Client :
Emotive Auto Group
Project Duration :
12 weeks
Problem :
Emotive Auto Group, a newly launched European automotive brand with a global footprint, needed a digital presence that could stand out in a crowded and highly competitive market. The site had to project modernity and boldness to match the ambition of the brand, while still appealing to more traditional customers who value stability, trust, and heritage. The challenge was finding a balance: how do you communicate innovation and edge without losing credibility in a conservative industry?
Solution :
The solution was a sleek, high-impact website that combined bold media with interactive storytelling. Full-screen imagery, dynamic video, and scroll-based animations (inspired by product launch experiences from leaders like Apple) gave the brand the modern edge it needed. At the same time, the design emphasized clarity, consistency, and polish — qualities that communicate reliability and professionalism. Custom media content elevated the visuals, while subtle transitions and animations guided users through the story of the brand.
Challenge :
Delivering a site that was both media-rich and highly interactive required solving a range of performance and maintainability challenges.
The product explorer — a scroll-driven 3D product showcase — was one of the most complex features. The most performant approach was to pre-render each frame as an image and draw them onto a canvas in sync with scroll position. This raised multiple challenges: how to manage large amounts of image data without interrupting the user experience, how to keep performance smooth on slower devices, and how to ensure full responsiveness across screen sizes. I solved this by preloading images in batches based on scroll position and manually resizing the canvas and images to adapt on resize events.
This section also broke from standard layout conventions and had to integrate smoothly with surrounding animations. Highly interconnected components like these can easily become brittle, so I structured them carefully to keep the implementation maintainable.
Another key challenge was the blog page transition animation. Clicking on a blog post expanded its thumbnail into the hero image on the destination page — effectively animating an element across routes. To achieve this, I:
Wrapped the app in a transition group to manage intro/exit animations tied into Next.js routing lifecycle methods.
Preloaded article data on thumbnail hover to avoid delays.
Implemented a FLIP transform of the thumbnail into the hero element, while handling edge cases such as delayed page loads, failed fetches, and user interaction during transitions.
Each of these challenges required balancing performance, responsiveness, and maintainability. By approaching them systematically, I ensured the site delivered a smooth, premium experience without compromising code quality.
Summary :
The Emotive Auto Group website delivers a bold, modern experience that positions the brand confidently in a competitive global market. High-impact visuals, scroll-driven interactions, and a premium product explorer showcase the company’s edge while maintaining clarity and trustworthiness.
For me, this project was an opportunity to tackle complex front-end challenges. From optimizing scroll-driven 3D image animations to implementing cross-page transition effects, I focused on solutions that balanced performance, responsiveness, and maintainability. The project reinforced how careful architectural planning and attention to technical detail can transform ambitious design concepts into smooth, engaging, and sustainable user experiences.
More Projects
Development
Emotive
Emotive wanted a bold online presence for their upcoming launch.
Year :
2024
Industry :
Automotive parts
Client :
Emotive Auto Group
Project Duration :
12 weeks
Problem :
Emotive Auto Group, a newly launched European automotive brand with a global footprint, needed a digital presence that could stand out in a crowded and highly competitive market. The site had to project modernity and boldness to match the ambition of the brand, while still appealing to more traditional customers who value stability, trust, and heritage. The challenge was finding a balance: how do you communicate innovation and edge without losing credibility in a conservative industry?
Solution :
The solution was a sleek, high-impact website that combined bold media with interactive storytelling. Full-screen imagery, dynamic video, and scroll-based animations (inspired by product launch experiences from leaders like Apple) gave the brand the modern edge it needed. At the same time, the design emphasized clarity, consistency, and polish — qualities that communicate reliability and professionalism. Custom media content elevated the visuals, while subtle transitions and animations guided users through the story of the brand.
Challenge :
Delivering a site that was both media-rich and highly interactive required solving a range of performance and maintainability challenges.
The product explorer — a scroll-driven 3D product showcase — was one of the most complex features. The most performant approach was to pre-render each frame as an image and draw them onto a canvas in sync with scroll position. This raised multiple challenges: how to manage large amounts of image data without interrupting the user experience, how to keep performance smooth on slower devices, and how to ensure full responsiveness across screen sizes. I solved this by preloading images in batches based on scroll position and manually resizing the canvas and images to adapt on resize events.
This section also broke from standard layout conventions and had to integrate smoothly with surrounding animations. Highly interconnected components like these can easily become brittle, so I structured them carefully to keep the implementation maintainable.
Another key challenge was the blog page transition animation. Clicking on a blog post expanded its thumbnail into the hero image on the destination page — effectively animating an element across routes. To achieve this, I:
Wrapped the app in a transition group to manage intro/exit animations tied into Next.js routing lifecycle methods.
Preloaded article data on thumbnail hover to avoid delays.
Implemented a FLIP transform of the thumbnail into the hero element, while handling edge cases such as delayed page loads, failed fetches, and user interaction during transitions.
Each of these challenges required balancing performance, responsiveness, and maintainability. By approaching them systematically, I ensured the site delivered a smooth, premium experience without compromising code quality.
Summary :
The Emotive Auto Group website delivers a bold, modern experience that positions the brand confidently in a competitive global market. High-impact visuals, scroll-driven interactions, and a premium product explorer showcase the company’s edge while maintaining clarity and trustworthiness.
For me, this project was an opportunity to tackle complex front-end challenges. From optimizing scroll-driven 3D image animations to implementing cross-page transition effects, I focused on solutions that balanced performance, responsiveness, and maintainability. The project reinforced how careful architectural planning and attention to technical detail can transform ambitious design concepts into smooth, engaging, and sustainable user experiences.